As trains broke down, the MBTA’s million-dollar marketing campaign kept running In 2019, a politically-connected state contractor laid out a series of messages and ideas for its Massachusetts Bay Transportation Authority clients in what was dubbed their “MBTA Brand Creative Presentation.” Large concepts like “Performance Improvement” and “Fiscal Discipline” were broken down by objectives, situations, […]
HOW DOES THE FARE COLLECTION SYSTEM AT THE GLX WORK?
Photo by Shira Laucharoen Pols raise concerns about the temporary design at the new stations (Somerville Wire) – If you are looking to board the GLX at the new Union Square and Lechmere stations, you will find that there are no turnstiles to pass through. This is because the MBTA is temporarily implementing a different […]
MORE ETA, LESS WTF
This marketing company with political ties is getting paid millions to “humanize” the MBTA brand
EVENT: REVIVING LOCAL JOURNALISM IN SOMERVILLE
SAVE THE DATE for the follow-up event to February’s successful Somerville Community Summit!
SOMERVILLE SUMMIT: PART VI
Residents vent on issues related to arts, artists, and artisans
