This marketing company with political ties is getting paid millions to “humanize” the MBTA brand
We are excited to announce that BINJ will now be reaching several hundred thousand additional readers on certain weeks through a new partnership with the Metro.
It was vexing to watch Bird fans that clearly hadn’t even bothered to read the article in question—let alone my broad and deep back catalog—attack me as some kind of car-loving anti-environmental reactionary in the service of flogging their hipster transportation fetish du jour.
Bird’s model looks to be entirely profit-driven and completely mean-spirited. No matter how much CEO Travis VanderZanden tries to equate the unasked-for and unwanted service to “freedom.”